Linking your Twitter to Facebook

Hopefully my previous article about why you should be using Twitter as a business toolencouraged you to get signed up to Twitter and started using it.

In this article we take a quick look at how you can make life easier for yourself.  Reluctant Twitter using dive centres often worry about having to generate content for their Facebook page and for Twitter.  Posting to both takes up more time then posting to one.  I hope that in the few simple steps I outline below that I can show you that linking your Facebook page to your Twitter account is a simple process that means you only have to post once.

Thats right, once you have your two accounts linked, every time you post to your Facebook page it automatically gets Tweeted.  One update, one lot of work and its posted on two networks.   Simple and time saving.  Heres how:

1. Open your browser of choice, log into Facebook and in another tab log into Twitter.

2. While logged in to Facebook go to this URL  https://www.facebook.com/twitter/ 

3. You will now have a screen which shows your personal Facebook profile first and then a list of your pages under the heading “Link your pages to twitter”Link facebook to twitter

Click on the grey Link to Twitter button on the right of the screen.

4. Next you will have the Twitter Authorisation screen:Authorise-twitter

Here you need to check that you are connecting to the right Twitter account.  This is displayed in the top right of the screen.   Once you are happy to authorise, then click the blue button.   If you didn’t logon to Twitter in step 1 then now you will be asked to logon to your twitter account as part of the authorisation screen.

5. Congratulations your Facebook Page is now linked to you Twitter account.  One final step is to select which types of Facebook update you wish to post.  I tend to select all except notes.

Linked to twitter

You can return back to Facebook.com/twitter at anytime to change these settings or unlink the accounts.

Finally you post on twitter will look a bit like this with a short link to your Facebook page and the first part of the text from the post.

Facebook post on twitter

We hope you found this a simple and useful tool to help you with your social media.

Using Twitter for Business

twitter

A lot of Dive centre owners ask me, if they should be on twitter.  I always say yes your centre should be.  I also have a lot telling me that they don’t like/get/understand/have time for Twitter.   Again my answer is simple its a business tool and you should be using it if you want to grow your business.  You probably don’t like doing your stock take but you still need to do it.

Now if you’ve read this far then I’m guessing you are interested in growing your business. Well then lets talk Twitter.

Twitter was founded in 2006 as a type of text message service and soon developed from there, essence Twitter is made up of 140-character messages called Tweets.  Nowadays you can do a lot more then just simple text.

Twitter has 554,750,000 active users and around 135,000 new sign ups per day.  There has even been talk recently of Generation Z (your future customers and new divers) moving away from Facebook and onto Twitter.

So what are the benefits for Businesses?

Well as you can already see Twitter has a large Audience right there for you, so why not use it.  You’ll probably find a number of your existing customers are already on Twitter.

Here are my top 5 reasons why you a Dive Centre should be on Twitter.

1. Links and SEO – Search Engine Optimisation of your website and blog.  Get your links out there in the simplest terms, the more links back to your site the better for the page rank.  Okay it can be a lot more complicated then that.  But put it simply get you latest blog or offer out there.  Google loves fresh content and social sites like twitter provide this.

2. Customer Service – Its a great way to deal with quick customer enquiries or complaints. At PADI I find many tweets I deal with can be about lost cards, Pros site logon forgotten or where to send application fees.  Instead of customers and staff spending time on Phone or Email a quick tweet can solve issues with a lot less hassle. Good customer service will also be seen, which I think is value in itself for setting your business apart from others.

3. Networking – Yes thats right, its a social network after all.  You’d be surprised how this can be beneficial.  I have been able to find pictures and stories for my PADI blogs and Facebook page by exchanging a couple of tweets.  Its saved me time and PADI money.

4. Engage potential Customers and Check out the Competition – Todays customer is a different animal, I sure you all know that especially the younger generations.  I hate talking on the phone for instance.  With generation Z most of their communication even with close friends that may even be sitting not far form them is via short message.  Twitter gives potential customers a chance to scope you out without having to come in store or phone.  You’d be amazed at how many Non-divers are put off by those two.  Checking up on your competition is pretty straight forward and should also be done on the other social media platforms.  Its always good to know what the centre down the road is doing!

5. Increase Sales –  Thats right, if you can bring all these points together then you can increase your sales, I don’t think that needs much explaining.

Twitter for your business can be as successful as you want to make it, from the simple just having a presence and posting your links to really engaging in the conversation and targeting new opportunities.

Don’t forget once you have a twitter presence you nee to promote it also, so let your Facebook fans know, add it to your newsletter and put it on your website.

For the complete Twitter novice check out http://www.wikihow.com/Use-Twitter

You can sign up for Twitter here https://twitter.com/signup

For existing users if you have a question why not tweet me @trevorPADI

Stay tuned for some more articles on using Twitter for business coming soon, including linking your Facebook account and Twitter Cards.