EVE Webinar Series: #3 – Installing the EVE Client Component

EVE is PADI’s preferred Customer Relationship Management software package designed to improve the efficiency of running your Dive Centre, increase your sales (courses, retail, servicing, rental and trips) and maximise your profits.

Whether you are an existing EVE user or a PADI Dive Centre owner looking to improve your Customer Relationship Management, our short webinars full of useful information and tips will be of use to help you integrate this tool and bring the power of a virtual employee into your business.

Here’s the third in this webinar series: Installing the EVE Client Component

For more EVE Customer Relationship Management information and tips, contact your PADI Regional Manager for further assistance.

5 Ideas for Social Media Content

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Keep your social media posts varied and unique for your customers with these 5 content ideas:

#1 Product Reviews

Post a quick review on your blog for a new product in your shop. This will offer your customers expertise and guidance for their decision and they’ll see you as someone they will trust to make a purchase from.

Post the article on your website or blog in the first instance, and then link back to from each of your social media channels. This will help build engagement and cross-platform traffic!

#2 Pretty Pictures

Sometimes a great diving picture speaks a thousand words to your potential customers! Having diversity on your social media feeds will benefit your level of engagement from fans and inspire them to do more diving or even take a photography course with you.

Don’t just feature local dive sites – inspire divers with other destinations, too. Seeing the sights from around the world will ignite your customer’s interest further and can help to sell trip spaces to far away places.

#3 Course Updates

Remind your instructors to take pictures of their students on land… but beware the dreaded “parking lot picture”. Avoid taking pictures randomly as people get into their dry suit/wetsuit next to their car, as this won’t help to sell diving. Instead, allocate a time where you can take a good group picture, preferably with your logo in the background. Upload this to your social media channels with some fun updates about what’s happened that day (with congratulations for any achievements).

Remember that you can’t tag people from your Business Page – so your students will have to do it themselves. Remind them to tag themselves in the picture and share it with their friends to help get your business name in the social feeds of non-divers.

#4 Conservation Messages

Debris Activist Logo WhiteAs divers, we are ambassadors of the sea. It is our responsibility to help build awareness of the dangers which threaten our oceans, rivers and lakes. Update your customers with the latest Project AWARE campaigns and news such as Dive Against Debris and share tips on how they can help make a difference with the 10 Tips for Divers to Protect the Ocean Planet.

#5 Event News

Remember to spread the word about your events by adding posts on your social media channels about what will be taking place. Publish these at regular intervals leading up to the event to remind customers, especially if your first announcement is published a long time before the event is scheduled to take place.

After the event, make sure you upload plenty of fun pictures and news about what took place. Like course updates, remember to get your attendees to tag themselves in the pictures for maximum engagement!

Need more ideas?

If you’re just starting out in the world of Facebook Business Pages or want to improve on your existing successes, book onto a PADI Business Academy to learn more about harnessing the power of online marketing, or, speak to your PADI Regional Manager.

Show your Dedication to Ocean Protection – Become a 100% AWARE Partner

100% AWARE - BalkySub SpainAre you an instructor or dive center who takes ocean protection to heart? We all want to keep our undersea world clean and healthy – not just for ourselves, but for the dive community, now and for future generations to come. If conservation is important to you and your business, consider becoming 100% AWARE.

Across the globe, PADI instructors and dive centers are committing to ocean protection through 100% AWARE partnerships. 100% AWARE partners support a healthy and abundant ocean by making a donation to Project AWARE on behalf of each student that they certify through PADI PIC Online.* 100% AWARE partners’ ongoing contributions make a difference by providing vital funds to support Project AWARE’s two core areas of focus: marine debris prevention and shark and ray protection.

2015 Project AWARE card choicesBest of all students certified through a 100% AWARE partner will receive the Project AWARE version of their PADI certification card, so that they can proudly display their support and remember their positive experience with you! Divers value practices that protect the ocean and want to dive with instructors and dive centers that share their values – show them that you care!

Ready to get started? Follow these easy steps to become a 100% AWARE Partner:

1) Get started by submitting your 100% AWARE partner agreement. Individual instructors and dive centers may apply. You have the option to donate $10 per certification card, or a flat donation of $250 per month.
2) Log into POL using the PADI member number on your 100% AWARE agreement and select your choice of preferred certification card.
3) That’s it! All your certifications will be automatically issued as AWARE cards without making a donation to process.

It’s easy to get started! Effortlessly support ocean protection with every certification – the benefits are endless! If you need any help along the way, Project AWARE is here to help. Simply contact the Project AWARE Team or click here to learn more.

*With the exception of EFR, Seal Team and Tec Rec.

Training Insights… PADI Rescue Diver Part 5: Applying Knowledge and Skills

In the previous two articles within this series, we’ve reviewed both Knowledge Development and Skills Review & Development aspects of the PADI Rescue Diver course.

This article will look at how we can help PADI Rescue Diver students apply the knowledge and skills they’ve already learnt through the creation of a real emergency plan and two rescue scenarios.

#1 – Two rescue scenarios in open water

These are carried out as a team and should be realistic. That means that the situation and the “surprises” they encounter along the way should be things that could actually happen in a real life emergency situation. This helps to test their ability to Stop, Think and then Act whilst solving problems effectively with the resources available. However, don’t forget the scenario must also be appropriate to the level and skills they’ve covered in the course i.e. no overhead environments etc.

This is where your certified assistants and trainees can really help – by playing the parts of divers, victims, snorkelers, on-lookers etc. Prepare the scenario in advance so that everyone knows what they are doing. The more lifelike the set-up, and the more everyone performs their role, the greater the benefit to students.

#2 – Emergency Assistance Plan

It can be helpful to complete this early in the course, based upon the location where the students will do the rescue scenarios. This means that when they conduct the scenarios they will see the benefits of their preparation and will be encouraged to practice this in the future in their own diving, by making similar enquiries (or even a full Emergency Assistance Plan) for other sites before they dive there.

If you haven’t done so already, make sure you download your free marketing toolkit to help promote the PADI Rescue Diver course to potential students. For any enquiries about the toolkit please contact [email protected]

For more information on the training requirements for PADI courses, please contact [email protected].

EMEA Success on the June 2015 Course Director Training Course!

PADI Europe, Middle East and Africa is proud to announce that the twelve candidates from the EMEA region have successfully completed their Course Director Training Course (CDTC). They were part of a program made up of 47 PADI Members from around the world that took place earlier this month in the Dominican Republic.

New PADI Course Directors – Left to Right:

  • Annie Olszewski
  • Anna Schmidt
  • Pierluigi Gagliardi
  • Abdullah Ozgorur
  • Zoltan Jakab
  • Laurent Estrugo
  • Jann Faraone
  • Richard Somerset (staff)
  • Stephen Watkinson
  • David Hayler-Montague
  • Dom Gibbing
  • Erwin Ligthart
  • Fabrice Descaves
  • Mohamed Samy

Congratulations to the new PADI Course Directors!

Click here for more information on the PADI Course Director Training Course.

5 Reasons why the PADI App Benefits YOU as a PADI Professional

The PADI App is a one-stop hub for the scuba diving world, delivering a mix of useful tools and reference guides to the fingertips of both recreational and professional divers. Here are 5 things that divers can do using the PADI App which will benefit you as a PADI Pro:

trraining dives#1 – Log Dives

Divers can log both recreational and PADI Open Water Diver training dives on ScubaEarth via the PADI App, and with many reaching for their mobile devices as soon as they surface from a dive, they’ll have all of the tools they need to log – and share – their dive whilst it’s fresh in mind – right at their fingertips.

The Benefit to You: Divers logging accurate dives makes it easier for them to remember great experiences in the future, reminding them to come back to dive with you again. If they’ve shared their dives, their friends might even be inspired to join them!

#2 – Access content in multiple languages

The PADI App is currently available in English, Danish, Dutch, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Spanish, Swedish and Thai – and there’s more to come in the future.

The Benefit to You: Offering content in more languages helps meet the needs of an even wider range of the customers you may receive in your business. Meeting needs = happy customers.

#3 – Find their nearest PADI Dive Shop

Using location based services, the PADI App’s Dive Shop Locator tool will enable users to find their nearest PADI Dive Center. Potential customers who are travelling or living in your area will be able to see that you are their nearest dive shop, encouraging visits and helping to boost the footfall of your business.

The Benefit to You: More potential customers through your door = more potential for sales of courses, trips and equipment which helps increase your business profit.

#4 – eCards

The PADI App allows divers to carry their purchased PADI eCards on their smartphone or tablet device, anywhere and everywhere they go. This means they’ll be able to show you exactly what certification they currently hold or whether they’ve recently ReActivated any of them. You’ll spend less time trying to search and verify for divers’ details and more time giving them a great experience.

The Benefit to You: Customers who have a quick and easy check-in will be more impressed with their trip. Happy customers = potential repeat business and positive recommendations.

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#5 – Browse the Travel Section

Covering destinations across the globe, the PADI App travel section feeds from the PADI.com vacation spotlight pages and offers a wealth of inspiration for divers looking for their next adventure, whether on their doorstep or abroad. Use this information to help promote and sell upcoming trips as well as local diving opportunities.

The Benefit to You: Customers inspired by a destination provides opportunities to sell spaces on relevant upcoming trips.

The updated version of the PADI App is available for Apple iOS and Android-based devices. If you haven’t seen it yet, head over to the Google Play or iTunes App Store where you can download it free today!

PADI Online Business Service #4 – ProChek™ Online

If you ever want to verify the credentials of a PADI Professional, you can use ProChek™ Online. This reference tool is located on the PADI Pros’ Site under ‘Online Services’. Enter a membership number to see the highest core rating, current status and the year that the member was last renewed.

Plus, you can now also access this information on-the-go, with the PADI App available to download for free on iOS and Android mobile devices.

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Win With PADI…

PADI is committed to the growth and prosperity of the scuba diving industry. Whether it’s through preserving the ocean we explore or ceating innovative ways to teach the sport, PADI’s main focus is its members. PADI develops, maintains and supplies our industry with the most advanced dive training materials found worldwide.

Specifically, the PADI Retail and Resort Association provides its members with techniques and solutions to staying competitive and successful in today’s marketplace. As a member of the PADI Retail and Resort Association you benefit from more than just the prestige of the PADI brand. You also get a comprehensive suite of benefits guaranteed to drive more divers through your doors.

Find out more in the PADI Retailer and Resort Association Benefits Guide – click here to download.

Together We’re #1 In Diving!

Facebook: Not just numbers but an active audience

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By now, you should have a Facebook Business Page for your Dive Center, having understood the limitations of Facebook Groups and knowing that Facebook Profiles may be deleted (the Zuckerberg factory doesn’t like business using profiles to advertise their services, hence the Business Pages).

Now, it’s time to increase the amount of divers who “Like” your page – the right way, and for the right reasons.

Why buying your Likes is not the answer

It’s important to understand that having more Likes on your Facebook Page is not just about the numbers. Sure, it’s great to be able to boast about 10,000+ Likes, but if your Page’s posts are only seeing engagement from fraction of this user base over time, chances are your future customers will pick up on this quickly and see that your big fan base has been bought ‘in bulk’. Likes without associated engagement are just vanity metrics, and don’t offer real value for a successful business.

You cannot have a successful Facebook Page without engaged fans (i.e. regular interaction from the people who have liked your Page), and your aim should be to grow this potential target audience.

Ad Espresso posted an article which highlights these key points:

  • 62% of millennials research products on Facebook before buying. A great Facebook Page with engaged customers will make you look trustworthy
  • A Facebook Page is not just to acquire new customers, it can also be an effective way to deliver great customer support (which will convert more new users into customers)
  • Promoting content through Facebook Ads to engaged Page fans is cheaper and more effective than promoting to total strangers
  • Even if every single Facebook Page post reaches only a small percentage of your fans, a well-executed editorial calendar will allow you to reach most of them over time.

So how do you get engaged Fans?

editorial shutterstock_164596421What you really want is an audience dedicated to your unique and interesting content. Content that, hopefully, you’re scheduling to go out every day for maximum efficiency. You need to establish yourself as the reference point for scuba diving within your area – be the local experts. Provide a reason for divers and even non-divers to interact with you by offering a wide variety of posts, from environmental awareness to equipment sales and courses.

You’ll see above the phrase “well-executed editorial calendar”. This simple means you have to sustain the effort put into your Facebook posts on an ongoing basis. Create a calendar to follow so that you remember to schedule your posts each day and you have a plan in place of what topics you want to cover and when (timing is especially important for posts linked to events, trips or offers).

Make sure that your page also looks as professional as your physical shop. Optimise your Facebook cover photo, as that’s the first thing people will see and is also displayed when Facebook users (potential customers) hover over your page name. You could even add a tag line on why someone should like your page! Click here for our article on Facebook Cover ideas.

Finally, optimise your “About” section with keywords relevant to your business. This information is indexed by Google’s search engines, and a well worded description that’s relevant to your potential audience will drive additional traffic to your page.

Need some extra help?

If you’re just starting out in the world of Facebook Business Pages or want to improve on your existing successes, book onto a PADI Business Academy to learn more about harnessing the power of online marketing, or, speak to your PADI Regional Manager.

Training Insights… PADI Rescue Diver Part 4: Rescue Diver Skills Review & Development

Following from last week’s article on what the PADI Rescue Diver course consists of, we’ll look now at skills review and development. There are two sections where divers refresh and develop their personal skills:

#1 Self-Rescue Review

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Remind divers that they already have some rescue skills from their previous training. Do make sure they are comfortable helping themselves before they start to focus on assisting other divers. This can be done in confined or open water, and students should be confident with their self-rescue skills before moving on.

#2 10 Rescue Exercises

Each student must master the Performance Requirements in open water, although you can have them practice in confined water first. Make sure you demonstrate new skills and then have each diver take turns practising. You may use your certified assistants as “victims” to help scheduling, but divers can also learn by being “rescued” as well as by “rescuing” – this can add some extra fun into the course, especially for friends taking their course together, as well as giving divers the chance to self-critique through watching fellow students’ techniques.

If you haven’t done so already, make sure you download your free marketing toolkit to help promote the PADI Rescue Diver course to additional divers. For any enquiries about the toolkit please contact [email protected]

For more information on the training requirements for PADI courses, please contact [email protected].

EVE Webinar Series: #2 – Installing the EVE Server Component

EVE is PADI’s preferred Customer Relationship Management software package designed to improve the efficiency of running your Dive Centre, increase your sales (courses, retail, servicing, rental and trips) and maximise your profits.

Whether you are an existing EVE user or a PADI Dive Centre owner looking to improve your Customer Relationship Management, our short webinars full of useful information and tips will be of use to help you integrate this tool and bring the power of a virtual employee into your business.

Here’s the second in this webinar series: Installing the EVE Server Component

For more EVE Customer Relationship Management information and tips, contact your PADI Regional Manager for further assistance.