PADI Women’s Dive Day 2015

PADI Europe, Middle East and Africa (EMEA) would like to say Thank You to all PADI Dive Centres and Resorts and PADI Professionals who participated in the first ever annual PADI Women’s Dive Day.

Our  EMEA region hosted over 100 events across 23 countries and 3 continents. Globally, the event involved over 330 events, 64 countries, 7 continents and 4 oceans.

This was a great day for everyone to support and acknowledge women in diving at all levels. We want to acknowledge all those that put in the time and effort to host an event. We hope you all had a great time on the day!

Here is a selection of photos from Women’s Dive Day events that took place around the EMEA region. Feel free to share your favourite pictures or videos, and search #PADIWomensDiveDay to take a look at all the great events from around the world.

Buceo Cabo La Nao:

 

Punto Diving & Friends:

 

Speedywater:

 

Andark Diving:

 

Aquatours Almeria Aventuras Submarina:

 

Globe Marine:

EVE Webinar Series: #5 – Requesting Your PADI Certification Data

EVE is PADI’s preferred Customer Relationship Management software package designed to improve the efficiency of running your Dive Centre, increase your sales (courses, retail, servicing, rental and trips) and maximise your profits.

Whether you are an existing EVE user or a PADI Dive Centre owner looking to improve your Customer Relationship Management, our short webinars full of useful information and tips will be of use to help you integrate this tool and bring the power of a virtual employee into your business.

Here’s the fifth in this webinar series: Requesting your PADI Certification Data:

For more EVE Customer Relationship Management information and tips, contact your PADI Regional Manager for further assistance.

PADI Pros’ Site Revision – Provide Your Valuable Feedback

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A major overhaul of the PADI Pros’ Site is taking place and this is your opportunity as a PADI Member to provide feedback and suggestions on the changes you would like to see implemented.

The survey includes standardized questions and also gives you an open opportunity to comment on various aspects of the site as it currently exists.

Click to complete the survey via THE PADI Pros’ Site

As with any endeavour profoundly affecting PADI Member interaction, PADI is reaching out to you as a PADI Member to gather your input prior to rebuilding and relaunching the site.

PADI Member feedback is vital to any PADI initiative.” says Henrik Nimb, Vice President of Training, Customer Service & Business Development at PADI Asia Pacific. “PADI cares about members’ opinions from across the region, listens to what they have to say and strives to apply their preferences to all products and services.”

To complete the survey, click the link above or visit the PADI Pros’ Site and click on the survey link located under the ‘Global News’ section.

If you have questions or need assistance completing the survey, please contact Customer Services at: [email protected].

Discover Scuba Diving – Are You Missing A Trick?

Do you have enough Open Water Divers? Our most successful centres at diver acquisition are those that have a proactive Discover Scuba Diving (DSD) programme targeted at securing entry level divers. Thought it was too difficult to run and market? With two simple options it’s actually easier than you think. Time to give it a go!

Discover Scuba Diving made easy

Review the DSD Instructor Guide in the PADI Instructor Manual for further detailed information if required.

DSD in a pool or confined open water.

Are you a Divemaster or Assistant Instructor or above? If so, you can do this.

  • DSD participants complete and sign the PADI Discover Scuba Diving Brochure
    Conduct briefing
  • Help new divers put on and adjust their scuba equipment. Show them how to inflate and deflate their BCDs at the surface.
  • Directly supervise new divers as they breathe underwater and swim around in shallow water. When comfortable, take them on tours in deeper water as appropriate.
  • Debrief divers
  • Promote your PADI Scuba Diver or PADI Open Water Diver Programme
  • Register your DSD participants online

DSD Open Water Dive

Do this if your DSD’s want to do more!

  • Participants complete and sign the DSD Brochure.

Before the dive a PADI Instructor conducts briefing on equipment they’ll be using; explain risks of diving, breathing and equalization rules, aquatic life, limits of the programme.

Practice the following skills in shallow water with a PADI Instructor:

  • Breathing underwater
  • Regulator clearing and recovery
  • Mask clearing
  • Equalization techniques
  • Hand signals/underwater communication
  • Finally conduct the participants on a tour of the dive site

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Credit for PADI Scuba Diver and PADI Open Water Diver courses

If your DSD participants have done the open water dive, it can be credited towards the Scuba Diver or Open Water Diver course – A good incentive for your divers to do more!

Review the DSD Instructor Guide in the PADI Instructor Manual for further detail and information.

DSD Facts – why you should use this programme

While the conversion from the DSD Programme to PADI Scuba Diver or PADI Open Water Diver may differ between domestic markets and resort markets, it has been proven (and it’s still the case) that the proper conduct of a PADI DSD programme brings new customers.

With the introduction of the new DSD experience in 2002 the conversion has increased to 8.5% new divers in main European markets.

New PADI DSD bookletIn the resort areas, the conversion is lower at between 2.9 and 5%. The difference being that the actual number of participants is much higher by far when compared to mainland Europe.

What needs to be considered:

A DSD experience is the most successful programme to generate new customers, especially if the centres are using freshly certified divers to share their experience at the end of the DSD. It’s within PADI standards to have a PADI Open Water or Advanced Open Water Diver helping with the logistics of organizing equipment and other materials used in the programme, motivation and registration at the end of the DSD experience. (They can’t supervise, be used as a certified assistant or in any way conduct the experience or any of its elements.) The registration ratio is very often close to 80% if the emphasis is well positioned (end of the programme).

A closer analysis of German Dive Centres in 2006 has confirmed that the DSD is crucial for the good health of a business. Centres who conducted the DSD experience and actively promoted the Open Water Diver course during the experience found a significant uplift in their business.

In a resort environment, sometimes the programme is only conducted as a fast “benefit” and there is no follow-up being done at the end of the experience. In resorts where the conversion effort is made not only during the experience but also at the end of the programme, the registration into a PADI Scuba Diver or PADI Open Water Diver course is close to 70%.

Have fun, and by using the programme correctly you will create new divers!

For more information regarding the PADI Discover Scuba Diving programme, please contact the PADI Training Department at [email protected]

Women’s Dive Day: Go Pro, Girls!

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Today is PADI Women’s Dive Day, and in this guest blog article, Alexandra Dimitriou-Engeler shares exactly why she wants to encourage more women to take the next step and become PADI Pros…


I have been a diver since 1992 and I can say, without a doubt, that scuba diving has been the driving force behind my own personal development. I became a professional diver on Halloween 2005, joining the largest diving family that is PADI, and it changed my life forever. How have I felt throughout my journey? How did I feel entering a sport that I had considered a “manly” activity? Why am I passionate about encouraging more females to take the plunge and Go Pro?

Cultural

Equality. It is a beautiful word. It opens so many doors and scuba diving is definitely one of them. Women are being encouraged to lust after everything, women are encouraged to try anything that takes their fancy. Scuba diving is no exception. What was before considered extreme has become safer. What was before considered unusual has become an experience not to be missed. Equality has given women the confidence to think “I can do everything” and we can. Cultural differences may have meant that men were considered to possess greater physical strength, finding it easier to lift heavy scuba equipment, but that perception is a thing of the past.

Alexandra DimitriouExperience

When I became a scuba diver I was seen as a “tom-boy” – a little unusual, and it makes me extremely happy to say that this is no longer the case. When I was a child my father had over 10 friends who he would dive with – only one was a woman. She was seen as a dare-devil and I wanted to be just like her. I was the only girl on my dive courses from my PADI Open Water Diver course to Rescue Diver.

When I signed up for the Divemaster course, however, things had already started to change. The dive center where I received my training had more female instructors then male and my course had a balanced split of students from all genders and backgrounds. I felt more at home, and less of an anomaly. It became more and more evident that diving could be an interest for anyone, that is was a uniting force that allowed global discovery across the board.

Equipment

Diving equipment now exists that has been developed with females in mind. Female specific BCD’s can now shift the load of our equipment from the upper back onto the hips – making it more comfortable. Wetsuits are now tailored to fit the female form, they fit better and are definitely more flattering! All equipment comes in a huge variety of colours and girls can now express themselves underwater. Diving equipment has become more female friendly.

Becoming a PRO

So why should more women think about taking the next step? Why should more women “Go Pro”?

Because we can do anything we want to do.

We can teach and spread our passion to the next generation. If I can do it, so can you. When a guy signs up for his PADI Open Water Diver course, encourage his girlfriend, sister or mother to sign up too! Any doubts that she may have can be immediately dispelled when she sees that you can do it – and that you have made it your career. She can become “one of the gang” and it will be life changing.

In my experience dive centers like to keep ratios even. They like to have both female and male instructors, as it allows them to cater to more of the market. This can improve your chances of getting that dream job in an exotic land.

So, over the years I’ve seen a shift in the diving world. A shift in perception, a shift in involvement and a shift in the pursuit of adventure. We can do everything, and anything that we set our minds to… so tie up that hair and jump in girls!


Alexandra Dimitriou selfieAlexandra Dimitriou-Engeler is a dive center owner in Agia Napa, Cyprus. She became a diver in 1992 and received her bachelor’s degree in Oceanography at Plymouth University in 2003. Her love of the ocean has always been her driving force, and this has led to the natural progression of becoming a diving instructor in 2005. She is currently a PADI staff instructor and owner at Scuba Monkey Ltd.

ScubaEarth Reaches 200,000 Users Worldwide!

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We’re pleased to announce that ScubaEarth has now reached 200,000+ users, with this number continuing to grow at a rapid pace.

We love seeing the passion for diving shared around the world. Whether that be through the 165,000+ dives that have been logged, the 58,000+ photos or dive videos that have been shared, or the 84,000+ pieces of gear that have been added to the gear locker, it’s great to see PADI Divers and PADI Professionals all over the world getting involved.

If your business is not taking advantage of this active community yet, make sure you head over to www.scubaearth.com and create a free account today. Here’s some reasons why:

  • IMG_193With the free ScubaEarth mobile app and integration into the PADI App, ScubaEarth is available at the fingertips of your customers 24/7
  • Divers can log their recreational dives, including photos and videos of their memories. When they read back through their favourite dives, they’ll be inspired to want to come back and visit you in the future.
  • Students can also log their training dives (currently PADI Open Water Diver only, other courses being added in the near future). The dives can be digitally verified by their PADI Instructor, providing a quick, fun and eco-friendly way to fulfil this training requirement.
  • By adding dive sites to the ScubaEarth directory, you can put your local diving on the map and inspire divers who are planning their next trip.
  • By connecting with your customers on ScubaEarth using the Wall and Announcements, they’ll be able to follow you latest news on courses, trips, promotions and general fun stuff that will keep them wanting to come and dive with you in the future.
  • Showcase equipment brands available at your store in the Gear Locker, helping customers to identify what services you can assist them with.
  • certsDivers and PADI Pros can view lists of their PADI certifications, including the certification date, fun badges, links to share the certification with their friends on social media and links to order a replacement for any of their individual cards.
  • A directory of underwater marine life is a great way to help students learn more about what they’ve found on their last dive, or find new ones that they’d like to try to find next time.
  • Weekly Featured Destinations help spotlight different travel locations around the world, helping to inspire divers to visit both your local dive sites and book onto trips abroad.

The following Infographic highlights some key statistics from the ScubaEarth community and logged dives. Want to help shape the future of ScubaEarth? Go online (and encourage your customers to do the same) and log your dives today!

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How to Buy and Sell PADI Touch Products

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The PADI Touch products are a collection of industry-leading digital course materials designed to modernise and enrich the teaching and learning experiences of PADI Professionals and their students. The range includes:

  • PADI Open Water Diver Touch
  • PADI ReActivate Touch
  • PADI Equipment Specialist Touch
  • …plus additional courses due for release in the future

Available for iOS and Android devices, the benefits range from improved customers’ satisfaction, enriched learning experiences and environmental awareness. In short, it’s the new way the world learns to dive.

Make sure you’re ready to hit the ground running once choosing to Go Digital – download our handy cheat sheet below which features an at-a-glance walkthrough of how you are able to purchase the PADI Touch Products, process the codes and sell these digital materials on to your students.

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Click here to download the guide on how to buy and sell PADI Touch products

To purchase or learn more about the PADI Touch range, contact your PADI Sales Consultant at [email protected] or +44 (0) 117 3007234 during business hours. You can also visit the PADI e-Shop via the PADI Pro’s Site to place orders 24/7, 365 days a year.

Women’s Dive Day – Interviews with Leading Women in Diving (Alessandra Sicilia)

padi-womens-scuba-dive-day-2015-1024x316PADI is proud to present the inaugural PADI Women’s Dive Day on 18 July 2015, a special day to get women together, in the water and involved in diving. With numerous events being hosted around the world, the goal is to get as many women as possible, at every level, diving on the same day in order to build awareness and interest for the sport.

PADI Regional Manager Jonas Samuelsson decided to interview five leading women in the dive industry during the month leading up to the Women’s Dive Day.First up is Alessandra Sicilia, Manager TGI Diving, with three PADI Divecenters in Egypt and a total of 12 around the world.


Let’s start…

io e lolloThank you very much for taking the time to share your experiences in the diving industry. When and how did you get involved in diving?

I always felt attracted by the diving world, but because of an earlier surgery, I was told I would never be able to equalize. However in 2001 thanks to the passion of a PADI Instructor and a second opinion from a MD who was specialized in diving I was good to go. I had no problems to equalize and I was feeling more free than with my feet on the ground. I never stopped since that day. PAD Open Water Diver led to Advanced Open Water Diver and within 5 months I was a PADI DIvemaster. Diving became my life, part of my soul. That first confined dive was truly life changing for me.

Current position in diving?

I am the Area, Technical and Training Manager for TGI Diving Red Sea. My professional diving level is PADI Master Instructor.

Tips to someone who is thinking about a career in diving?

Well knowing how to dive is not enough to be successful. You need to have many other trades like a good understanding of logistics, accounting, customer care, updated and a great understanding of the importance of protecting our environment and its ecosystem.

Favourite part of working in diving?

io e la mia IDMFrom my point of view is to see colleagues and students grow under my management. To be able to be in charge of a company that touches the heart of so many people. To see previous Open Water Divers grow and become employed in the same shop as a diving instructor where they learned how to dive – its priceless.

Any dream dive you aspire to?

A lot actually! From the South-African Sardine Run, to the Malaysian Borneo, but my biggest dream is to bump into humpback whale passing by during a dive…

What would the next course in diving be?

For several years I have been dreaming about becoming a PADI Course Director, but due to work commitments and daily management I did not have a chance yet, but 2016 is my year! To be able to change someone’s life by teaching them to become a diving instructor and give the person a career in the most amazing industry on the planet is my next goal.

Attributes that makes you more successful in diving?

miaIn addition of being blonde, Italian and pretty cool you mean? I had to be very committed to my career to be successful. Keep yourself updated, take new courses and be pretty firm. Attitude is the most important part of an instructors attributes however. You need to remember how it was the first time you went SCUBA and to show empathy and patience during each course. Make sure that each course you teach is the best one you ever taught and build a rapport with your student during the training.

What is the next step in your career?

PADI CDTC, Course Director Training Course, during 2016 and to establish Pro courses in both our shop in Marsa Alam and in El Gouna. I am dreaming of making TGI into a PADI CDC Center. This is an ambitious goal but with the team I work with all around the Red Sea area I certain we will reach there in the near future.

Best moment in diving?

mia 2My best moments in diving is when I go diving with my husband Lollo. Lollo and I work together and we share the love for diving. Each chance we get we go for a dive together. How many people can say that when they go with their family on a holiday they do exactly the same thing during their holidays as when they work. I consider myself so lucky to choose this path. Choose to work with something you love and you never work another day in your life.

Thank you Alessandra for taking the time by answering a few questions. You are an inspiration for divers all around the world. I am looking forward to see you in August for the DSD Pool Party that we organized between PADI EMEA and TGI EL Gouna.

Thank you Jonas and see you in August.

New and Upgraded PADI Businesses – June 2015

New PADI Businesses

This June, PADI has welcomed 21 new centres as members of the PADI Retailer and Resort Associations, and processed 6 membership upgrades for businesses achieving new awards or committing 100% to PADI as Five Star or Instructor Development centres.

New PADI Businesses

  •    Scubandros, s24867, Greece
  •    Octopus Diving, s24889, Spain
  •    Norway Dive, s24888, Spain
  •    Blue Ocean Divers, s24900, Denmark
  •    Nautilus Dive Center, s24903, Greece
  •    Itouch Blue Diving Centre, s24901, Maldives
  •    Diving Academy, s24912, Lithuania
  •    Wonderful Dive, s24877, Egypt
  •    Wonderful Dive, s24907, Egypt
  •    Dyk Fyn ApS, s24915, Denmark
  •    Buceo La Restinga, s24920, Canary Islands
  •    BlueDaloo Diving School, s24921, Italy
  •    Ocean Addicts, s24923, Spain
  •    Excel Scuba Tenerife, s24924, Canary Islands
  •    Northdiving Lanzarote, s24925, Canary Islands
  •    SeaOman Dive Academy Muscat – The Wave Marina, s24847, Oman
  •    Kyrenia Scuba, s24930, Cyprus
  •    diveOceanus Royal Island, s24866, Maldives
  •    Mediterranean View Diving Center, s24936, Greece
  •    AquaPlus, s24882, Germany
  •    Dive Systems Romania, s24934, Romania

Upgraded PADI Businesses

  • Espiritu de Buceo, s24642, Spain
  • Dive Atlantis, s22709, UAE
  • Scubamaster Co, s35552, Bahrain
  • Buceo Carboneras, s798359, Spain
  • Emirates Divers Centre, s22322, UAE

Awards Achieved

  • Lanzarote Dive Centre, s23813, Canary Islands – TecRec Award

Welcome and congratulations to all new and upgraded PADI businesses! For the latest list of new and upgrading members click the ‘New PADI Retailer and Resort Members‘ link.

New Sales Product – PADI Hammerhead Shark Phone Covers

PADI sales are pleased to announce the launch of a highly desirable new range of phone covers featuring an exclusive PADI Hammerhead Shark design.

PADI Tattoo Phone Case

The phone covers are available for iPhone 6, iPhone 6 Plus, Samsung Galaxy S5, Samsung Galaxy S6.

Member level pricing:

Level 2 £4.50 / EUR 5.50

Level 3-4 £3.50 / EUR 4.50

Level 5 £3.00 / EUR 4.00

Product Codes:

85170 Shark Phone Case iPhone 6

85171 Shark Phone Case iPhone 6 Plus

85172 Shark Phone Case Samsung Galaxy S5

85173 Shark Phone Case Samsung Galaxy S6

The new phone cover range joins the existing portfolio of PADI branded merchandise products available to PADI Members for personal, business and re-sale purposes.

Place your orders for branded merchandise 24/7, 365 days a year by using the PADI e-Shop via the PADI Pros’ Site, or contact your local Sales Consultant at [email protected] or +44 (0) 117 3007234 during business hours.