Add a Call to Action to Your Facebook Business Page

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Earlier this year, Facebook rolled out a new feature for business pages – the Call to Action (CTA) button. If you’ve already implemented the feature – fantastic! If not, then read on to learn more…

What is the Call to Action Button?

The CTA button is a clickable button which sits at the top of your Facebook business page and draws the attention of your fans and visitors to help fulfil your most important digital business goal.

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There are 7 different Call to Action buttons available. You can link each one to a website URL of your choice, or you can send users of specific platforms (iOS or Android) directly to an App.

We’ve listed the different CTAs below along with some suggested ways to use them in alignment with your diving business:

  1. Book Now – a straightforward Call to Action to direct visitors to the booking page for your diving courses. Make sure you’ve got a clear booking enquiry form on the page you’ve linked them to so that they don’t get lost on your website after they’ve clicked through.
  1. Contact Us – simple but effective, this button is best used to share your business contact information with visitors so they know how to reach you. Make sure to link this to your website’s ‘contact us’ page and include address, email, telephone and social media contacts at the least.
  1. Use App – direct visitors to the download link for your scuba app (you can choose Android, iOS or both and you can set a back-up website link for those without the require platform). If you don’t have your own app, you can simply direct them to the PADI App where they can access scuba related information such as weather, checklists, destination guides and course details.
  1. Shop Now – use this CTA button to link visitors to your online dive shop. It’s a great way to promote your online retail business to help boost sales of dive equipment, merchandise, books and other scuba themed gifts.
  1. Sign Up – link this button to your newsletter registration page and encourage visitors to sign-up so that they’ll be able to stay up to date with your latest news, discounts, offers and trips. Encouraging more newsletter sign-ups is a great way to obtain valuable contact details for potential customers, allowing you to reach out to them not just once, but during future promotions, too.
  1. Watch Video – if you’ve not already got one, create a promotional video about your dive shop. You could feature snippets with your dive crew and tours of your center, awe-inspiring clips of the things you’ve encountered underwater, surface scenes showing the fun divers have with you and their buddies and, even better, real-life testimonials from your customers. Upload it to your website or a YouTube channel and link it with this Facebook Call to Action button to inspire new visitors to come and dive with you.
  1. Play Game – the least relevant option here for diving operations but the final option provided by Facebook. If you wanted to link visitors to a game – perhaps an ocean-based or underwater-themed creation for kids to encourage conservation and education – you could choose this button.

As you can see, some of the Call to Action buttons will need some thought, but many don’t need anything more than a URL to a webpage you have set up already and won’t take more than a few minutes to set up.

How to add a Call to Action Button to your Facebook Page

  1. Visit your Facebook Page
  1. Click on “Create a Call to Action” on your cover photo

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  1. Select your preferred Call to Action from the drop down list

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  1. Enter the website URL it should direct visitors to

UntitledIf you’d also like to direct visitors to an App then you can complete the following optional steps:

  1. Toggle the “Set up a link to an App” to Yes
  1. Below iOS setting – if you don’t want to offer an iOS App, leave ‘website’ in the dropdown menu. Otherwise, choose “App” from the dropdown menu and enter your iOS App link. You’ll also have the option to add a Website or App Store Link. Enter a website URL where those who do not have iOS will be redirected.
  1. Below Android setting – if you don’t want to offer an Android App, leave ‘website’ in the dropdown menu. Otherwise, choose “App” from the dropdown menu and enter your Android App link. Enter a website URL where those who do not have Android will be redirected. You’ll also have the option to add a Package Name and a Website or Play Store Link.

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When you’ve selected all of your Call to Action options, click ‘Create’ and you’ll now see your newly created CTA button on your cover photo.

How to track how many visitors have clicked your Call to Action button

You can track your CTA button clicks in two ways:

  1. Click the small arrow on the the Call to Action button on your page to see the menu. Click “View Insights” and you’ll see how many clicks have been received within the last 7 days.insight
  2. On the “This Week” panel there’s a section to show how many actions have been received. Hover over to see more insights.

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For more information on making the most out of social media opportunities, sign up for the next PADI Business Academy in your area or speak to your PADI Regional Manager.

Introducing the PADI Pros’ Site Lite

A new feature has now been launched that makes the PADI Pros’ Site more user-friendly and accessible when accessing the site from a mobile device – the PADI Pros’ Site Lite!

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The PADI Pros’ Site Lite is a mobile-responsive microsite offering on-the-go access to some of your favorite areas of the PADI Pros’ Site including the Online Processing Center, Dive Chek® and My Account information.

With the new PADI Pros’ Site Lite, you can now easily verify a student’s certification, update your contact information, and even process a student certification while still at the dive site – all from the convenience of your smartphone. You can still access to the other PADI Pros’ Site features via your mobile device and easily revert back to the old site with a click of a button.

What’s even easier is how you can access the Pros’ Site Lite. When accessing the Pros’ Site from a mobile device, an auto-detect feature will identify your device and deliver the Pros’ Site Lite. Want to make it even easier to access the site? Simply download the PADI App and tap on the Pros’ Site button to quickly access the Pros’ Site Lite features.

The PADI Pros’ Site Lite is now live! Login today via your mobile device at www.padi.com/mypadi to experience the new PADI Pros’ Site Lite!

If you have any questions or need assistance, please contact the PADI EMEA Customer Service team: [email protected]

Win with PADI: The PADI Value Proposition

PADI is committed to the growth and prosperity of the scuba diving industry. Whether it’s through preserving the ocean we explore or creating innovative ways to teach the sport, PADI’s main focus is its members. PADI develops, maintains and supplies our industry with the most advanced dive training materials found worldwide.Specifically, the PADI Retailer and Resort Associations provides PADI Members with techniques and solutions to staying competitive and successful in today’s marketplace.

As a member of the PADI Retailer and Resort Associations you benefit from more than just the prestige of the PADI brand. You also get a comprehensive suite of benefits guaranteed to drive more divers through your doors.

PADI Value PropositionTogether we’re #1 in diving!

Training Insights… EFR: Why teach Emergency First Response (EFR) Courses to Rescue Divers?

EFRMay05_99Emergency First Response (EFR) courses offer an outstanding set of course materials and the same well-researched and respected educational system as PADI courses. Both of these factors make learning CPR and First Aid simple for your divers and also make it easy and fun to teach.

Opportunities with potential Rescue Divers

Although some PADI Rescue Diver students may come to you with a current CPR and First Aid certification, many of them will never have studied these essential skills, or may otherwise need them refreshed. EFR is the perfect tool with which to address their needs.

If you don’t integrate EFR as part of your course offerings, then you’ll need to send your students elsewhere to complete this element of their training. This means you’ll lose out on EFR-generated profit to your business and the opportunity to build relationships with that customer. It goes without saying that turning your customers away to another business comes with the risk of losing that customer for future diving courses, too.

Integrating EFR courses into your dive business

Being an EFR Instructor is a requirement for PADI Instructors, which means you’ll very likely have the resources you need within your existing dive team.

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EFR courses are incredibly flexible and don’t require any in-water sessions, so you can really tailor them to fit around your existing schedule and courses, and use them to fill in off-peak seasons when diving might be less frequent. You could opt to integrate EFR into the Rescue Diver course itself, split it into smaller sections over several days (or even weeks), or run it all in one across a weekend. Choose whichever suits your business – and customers – the best.

If you’ve not harnessed the potential of EFR then get started today. For information on the training requirements for EFR courses, please contact [email protected].

A PADI ReActivate Blog Article to help inspire inactive divers

If you’re looking to inspire inactive divers, and help them rediscover the underwater world through your dive operation, then PADI ReActivate is the perfect tool to help you achieve this goal.

We recently published an article on our consumer blog, PADI.com, specifically written to inform divers about PADI ReActivate and to encourage them to jump back into the water again with this modern digital tool.

reactivateblogClick here to view the blog article and feel free to share and repurpose it for your own blogs, social media sites and newsletters to help encourage inactive divers to join your next course or trip.

Training Insights… Rescue Diver Part 7: What is a Rescue Diver?

By the end of the PADI Rescue Diver course your students will have mastered all the skills and knowledge in the course, but they will not be perfect. Divers should understand that following the guidelines and being willing to try are more important than being technically perfect.

Rescue Divers are divers that have mastered personal skills, buddy skills and have been introduced to rescue management skills. These divers are ideal to move onto a Master Scuba Diver, Divemaster or TecRec course. Don’t try to force them, but do chat to them, emphasise the value of the skills they have and ask them where they would like to go next.

This article concludes our Training Insights… Rescue Diver series. Here’s a recap on the previous blogs in this series. Save these links and use them as a refresher for new and experienced PADI Pros within your business:

RDOnLn0310_1204Part 1: Who are our potential PADI Rescue Divers?

Part 2: How do you get divers interested in the course?

Part 3: What does the Rescue Diver course consist of?

Part 4: Skills Review and Development

Part 5: Applying Knowledge and Skills

Part 6: Rescue Techniques

If you haven’t done so already, make sure you download your free marketing toolkit to help promote the PADI Rescue Diver course to potential students. For any enquiries about the toolkit please contact [email protected]

For more information on the training requirements for PADI courses, please contact [email protected].

Working on a Liveaboard: Pros and Cons

For many PADI Pros, the thought of working on a liveaboard is a dream opportunity. Maybe you’ve already toyed with the idea or started applying for that once-in-a-lifetime position, imagining endless expanses of sea and the fascinating dive sites that can only be reached by safari boat.

Whilst this is certainly a worthy attraction for PADI Pros, there’s a few lifestyle sacrifices you’ll also need to be aware of – and prepared to make – to avoid disappointment. Check out the pros and cons below to make sure you know what to expect before heading out to sea on your first job.

Pros

#1 Dive sites

Many of the best and most spectacular dive sites of our blue planet can only be reached from a liveaboard. As a PADI Pro, you’ll undoubtedly experience countless memorable dives that you wouldn’t have access to from the shore.

#2 Experienced divers

If you work as a PADI Pro on a liveaboard, you will accompany many experienced divers on their dives and depending on the level of experience they may even ask to go alone with their dive buddy. This means you’ll often only need to guide smaller groups and show them the most beautiful corners of dive sites.

feel4nature-tauchsafari-1#3 Specific interests

Due to the previous dive experience often required for a longer safari trip, it’s less common to encounter training courses on a liveaboard, and those that are conducted usually focus on developing the specific interests of the group or skills relevant to the type of dives they’ll do, such as PADI Digital Underwater Photographer, PADI Deep Diver or PADI Enriched Air Diver. This often means you’ll be able to apply more of your personal interests and experience over a more relaxed scenario.

#4 Building relationships

Because you will spend a week or even longer with your guests on a liveaboard trip, there is plenty of time to build up a friendly relationship with the divers on board. Not only does this mean building happy memories from great trips, but it’s also a springboard for creating loyalty amongst customers who will want to come back and dive with you – and your business – in the future.

Cons

#1 Limited lifestyle

If you have ever been on a boat, you’ll remember how small the space can be, and cabins of liveaboard boats are no exception. Dive guests may only spend a few days like this, but remember you may need to call it your home for several months.

You’ll also need to be prepared to sacrifice comforts such as long showers, internet access and even peace and privacy, as well as the ability to catch up with your partner or friends at the end of each day – while you’re on board, your friends are your customers.

#2 Need for preparation

One of the benefits of liveaboards is the ability to travel to faraway destinations, sometimes several hours away from land. This means you need to be prepared for the journey as you won’t be able to pop back to shore if you need something.

From Divemaster training and above, self-sufficiency is emphasised – and bringing extra gear in case you or your guests need something is even more important when liveaboard diving. Double check your packing list to make sure everything is on board, which should include plenty of spare gear, from o-rings to masks, as well as medical supplies such as seasickness tablets.

feel4nature-tauchsafari-2#3 Physical demands

As a PADI Professional working on a liveaboard, you may be expected to complete multiple dives every day for several days at a time, and there won’t be spare Divemasters or Instructors ready to take your place once you’re out at sea. It won’t be possible to cancel your guests’ diving plans just because you feel tired or just don’t feel like diving today – just like shore-based operations, you are required to support the needs of your paying customers, and it’s your responsibility to make sure you’re fit for duty. If you don’t think you can keep up with the demand, then liveaboard diving might not be for you.

#4 Diving experience

We already know that liveaboards travel to some of the best diving spots in the world, but quite often these are also the most demanding places to dive. Strong currents, difficult entries, dives in blue water with no reference and potentially tricky surface conditions mean that, as a PADI Pro with guests under your care, you need to have enough experience in the same conditions to be able to safely operate and guide the dive.

If you’ve read the above and think that liveaboard diving is a perfect match for your skills and lifestyle, then visit the Job Vacancy board on the PADI Pros’ Site today to start searching for your dream job!


christian_huboThis article was written by guest blogger, Christian Hubo. A PADI diving instructor, Christian has enjoyed over 4,000 dives whilst travelling around the world. Above the surface, he’s hiked thousands of kilometers across the natural world. Christian is a freelance web and media designer, underwater photographer, social media and marketing consultant and freelance author. His magazine articles and blog, Feel4Nature, inspires people to follow an independent, individual and eco-conscious lifestyle.

PADI YouTube Videos Exceed 1 Million Views

The PADI Go Dive, Keep Diving & Go Pro videos have now reached over a million views on the PADI YouTube channel!

Continuing in popularity, these videos demonstrate the opportunities and experiences available for scuba divers, from a recreational to professional level.

View these videos and feel free to use for your own marketing and content purposes (such as on your website, in social media posts and in newsletters to potential divers) via the below YouTube links:

PADI Go Dive

PADI Keep Diving

PADI Go Pro

For further information on these videos or how to get the most out of them, feel free to contact your PADI Regional Manager for assistance.

You can also access these from the Marketing Toolbox on the PADI Pros Site.

5 Reasons why PADI Open Water Diver Touch Benefits You as a PADI Pro

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PADI Open Water Diver Touch is part of PADI’s revolutionary collection of digital products designed to enhance and modernise the way divers learn today. Here are 5 reasons why you, as a PADI Professional, will benefit from this new teaching tool:

#1 – It’s the modern way for divers to learn. With a sleek, interactive interface designed especially for the mobile platform (PADI Open Water Diver Touch is available for Android and iOS devices), students will enjoy a style of learning that’s in tune with the rest of their digital life and in line with their modern learning expectations.

The Benefit to PADI Pros: Meeting expectations = satisfied customers who will enjoy the learning experience and therefore be more likely to re-visit and recommend your dive operation to others.

#2 – Digital delivery eases stock control and shipping. Because there’s no physical product to stock or ship to customers, you don’t need to worry about stock levels or shipping times and costs. Instead, you can order 24/7 365 days a year from the PADI e-Shop and the product will appear almost instantly into your PADI Online Processing Center account, ready for you to register to your next student – anytime, anywhere.

The Benefit to PADI Pros: A quicker, cheaper way to provide PADI Open Water Diver course materials will save your business money = more profit in the long term.

trraining dives#3 – Logging training dives just got easier. Your Open Water Diver students will be able to log their training dives on ScubaEarth (via the website or using the free PADI App). From there, the instructor will be able to review and verify the information is correct. This digital approach to logging dives eliminates the need for bulky books and, with mobile devices often at students’ fingertips, is way for them to reflect and capture their diving memories straight after the event.

The Benefit to PADI Pros: Making it easier for students to log their dives = more accurate dive logging and happier customers who’ll want to come back and dive with you again.

#4 – Interactive format will enrich the learning and teaching experience. The PADI Open Water Diver Touch takes the existing high-quality course material and mixes it together with a range of videos, interactive quizzes and an intuitive navigation style that’s designed for mobile devices. This immersive format will help turn potentially tricky topics into fun and engaging sessions.

The Benefit to PADI Pros: Enjoyment and understanding of the dive theory will lead to rewarding sessions for both students and their instructions = positive experiences, which students will remember when booking their next course with you.

#5 – It supports the values of Project AWARE. In the age of eco-awareness, divers are encouraged to help protect the underwater environment by all means possible. By teaching with PADI Open Water Diver Touch instead of paper materials (where available), you’ll be using less paper, helping to combat marine debris and deforestation issues.

The Benefit to You: Helping your customers contribute positively towards conservation issues that are close to divers’ hearts = a feel-good factor that will encourage divers to choose your business.

Want to see more? Check out – and share with your potential customers – our PADI Open Water Diver Touch video.

To purchase or learn more about PADI Open Water Diver Touch, contact your PADI Sales Consultant at [email protected] or +44 (0) 117 3007234 during business hours, or visit the PADI e-Shop via the PADI Pro’s Site where you can place orders 24/7, 365 days a year.

Blue Water Series: The Dive Behind the Photo – Part 1

Humpback Whale and Diver by David Valencia

“Humpback whales arrive each winter in the waters of Baja and southern Mexico. At the isolated dive site of Roca Partida, an oceanic pinnacle of the Socorro Islands, humpback whale interactions have increased over the past few years. At the beginning of one of our dives, a female humpback dived down to us and rested in front of the group. She hovered there, motionless, except for her giant pectoral fins that sculled back and forth. Her giant eye watched us as we found a respectful distance. Observing a living being as large as a submarine underwater is an experience difficult to express in words. She stayed with us for about 25 minutes and then floated to the surface tail first, seemingly playing. She took a few breaths and dived back down to the group. The divers came up beaming – it was the most amazing experience of their lives.”humpback

As underwater photographer and PADI Master Scuba Diver Trainer David Valencia recalls above, being in the water with a massive humpback whale is awe-inspiring to say the least. Some adventures will stay with you a lifetime and swimming with a gentle giant like this certainly has a place at the top of that list.

While most people have to travel quite a distance to reach one of the few places on Earth where you can swim with a humpback, the journey is worth the trip when you come face-to-face with an animal of such grandeur.

Want your own humpback story to cherish and share? Better still, want to give your customers the memory of a lifetime to take home with them after diving with you?

Why not plan some club trips to any of the following destinations where a whale encounter may be waiting for you and your guests…

  • Socorro Islands, Mexico – Perhaps best known for sightings of giant Pacific manta rays and massive schools of hammerhead sharks, the Socorro Islands are also a spectacular location to see humpback whales, as David Valencia can attest. From January through March, humpback whales frequent these islands located approximately 250 miles south of Cabo San Lucas, Mexico in the Pacific Ocean to breed and calve on their journey to Alaska.
  • Silver Bank, Dominican Republic – Located about 90 km north of the Dominican Republic, thousands of North Atlantic humpback whales visit the Silver Bank each winter (January through April) to breed and calve. The Silver Bank is part of the Sanctuary for the Marine Mammals of the Dominican Republic, one of the few places where swimming with humpback whales is officially sanctioned, permitted and regulated. As such, swimming with the humpbacks of Silver Bank is limited to Soft-In-Water Encounters (translation: no scuba diving) but proves to be an amazing site for personal encounters with these magnificent creatures.
  • Hunga Magic, Vava’u, Tonga – One of the best sites to see humpback whales, humpbacks breed and calve in the warm waters of Tonga July through October. Like Silver Bank, scuba diving with humpback whales is not permitted by Tongan law, though you can swim and snorkel with them via a licensed operator. The scuba diving is outstanding as well with abundant marine life year round including banded sea snakes, schools of barracuda, clownfish, spotted eagle rays, sea turtles, and corals.
  • Queensland, Australia – 20,000 southern humpback whales migrate north from Antarctica each winter (July through October) to feed, breed and calve in the warm waters off Australia’s Sunshine Coast. Visitors can take a short boat right from Mooloolaba to swim with these incredible animals.

Whether or not your customers have the opportunity to get in the water with a majestic humpback whale, they can always be inspired by David Valencia’s stunning photo, “Humpback Whale and Diver,” on the limited-edition “Blue Water Series” PADI Replacement certification card. Order one of the three different limited-edition Replacement cards for your student divers through the PADI Online Processing Center or for yourself by going to Your Account on the PADI Pros’ SiteLearn more.0701 Replacement Card Blog Post Graphic