It’s Not Too Late for Sharks and Rays at CITES CoP17

CITES appeal

Threatened by unregulated international trade, nine species of devil rays, three species of thresher sharks and the silky shark are proposed for listings under the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES).

Project AWARE and partner NGOs are on the ground at the 17th meeting of the Conference of the Parties (CoP17) to CITES in Johannesburg, South Africa from September 24th to October 5th to help these species receive the protections they deserve.

Drew Richardson, President and CEO, PADI

Drew Richardson, President and CEO, PADI

“Sadly, the possibility that one day there could essentially be no sharks or rays left in the ocean is plausible if things do not change. PADI is proud to support Project AWARE’s shark and ray conservation efforts at CITES and beyond with a $20,000 match*. Please show your support for this important cause.” Drew Richardson, President and CEO, PADI

Support shark and ray conservation with Project AWARE by making a Single Donation or better yet, elevate your commitment by making a Monthly Gift and your donation will be matched* dollar-for-dollar by PADI.

* PADI Match Giving offer valid until 7th October 2016 up to a maximum of US$20,000

Silent Auction Launches on World Tourism Day

Bidding for the annual Project AWARE silent auction is NOW OPEN! 

Project AWARE Silent Auction Prizes 2016

Launching on World Tourism Day, September 27 and running until October 22, Project AWARE is using this international celebration of tourism to raise funds for its critical ocean conservation work and remind the dive community of the importance of ecotourism and responsible travel practices.

Funds raised through the auction will go a long way toward engaging scuba divers in environmental programs and activities such as Project AWARE’s citizen science program, Dive Against Debris™, to support a return to a clean and healthy ocean. The winning bidders will be announced at the 2016 Sport Diver Awards Ceremony by adventurers, explorers and keen Project AWARE supporters Monty Halls and Andy Torbet.

Want to attend the 2016 Sport Diver Awards Ceremony? Grab your ticket today and visit http://www.jumblebee.co.uk/ProjectAWAREAuction2016  to see all the amazing prizes, scuba goodies, holidays & much more to win.

Wherever you are in the world, happy bidding and remember to make a difference for ocean protection every time you dive, travel and more!

Keep your customers coming back

Managing your customer retention rates is an enormously important part of growing your business into a sustainable business.

customer

How many of you have a favorite restaurant, garage or  shop that you like to frequent above others? Why do you enjoy going back to these places? Customer retention is far cost effective and profitable to your business than going out to try and find new business only.

You must understand and appreciate exactly what your clients need when they do business with you—even if they are unable to articulate that exact result themselves. Once you know what final outcome they need, you lead them to that outcome—you become a trusted adviser who protects them. And they have reason to remain your client for a lifetime. – Jay Abraham

Customer retention is how well a company keeps its paying customers over a period of time. It’s been said that the purpose of a business is to make and keep a customer. A low customer retention rate is much like trying to fill a bucket full of holes with water and keep it full. You could keep pouring water into the bucket to make up for the water leaking away but a far better strategy would be to find out what caused the holes and fix them. Retaining existing customers is far less costly than going out to find new ones and far easier than acquiring new ones.

 

In a study by the Harvard School of business it was found  that increasing customer retention by even 5% can increase profits between 25-95% and found that 61% of the small businesses surveyed indicated that more than half of their revenue comes from repeat customers. Furthermore, the study found that repeat customers spend 67% more than a new customer. The disappointing thing though is that 70% of businesses did not list retention as their top priority.

How can you improve your customer retention rate?

Stand for something

Customers like to be associated with businesses that share the same values as themselves. If you want loyal customers, you need to create real connections with them. What are your values, your business values? Promoting Project AWARE, eco diving practices or safe diving all can help to give value to your dive shop. What do you stand for?

dt_100_aware_banner2_670x503

Use Testimonials

Does your website have testimonials from existing clients telling about their positive experiences with you? Positive proof is the most effective strategy for getting people to listen to your business.

Appeal to your customers inner ego

Most people prefer products and companies that “resemble” them in some way. This cognitive bias is called implicit egotism, and is an important thing to keep in mind when talking to customers. To attract the customers you want, you need to identify your target customers down to the last detail, then craft a message that matches their pains, goals and aspirations. It’s easier to fill this existing demand than to create one. Using the PADI Continuing Education training courses is an effective method. Let your customers do courses that are beneficial to them.

Compare the before and after

“This is your world before diving and this is your world after diving.” Provide a contrast for your customers. Let them aspire to be that amazing scuba diver that they could be. Understand where they are now and where they want to be. Speak to that and show them how diving can bridge the gap between where they are now and where they will be.

Don’t just sell, educate

Customers enjoy receiving helpful recommendations or new information on products that will help them achieve better results, Have guest speaker evenings at your dive centre, invite scuba equipment manufacturers to do talks on their latests products, get the instructors to do presentations on breathing techniques to make dives last longer. This will keep customers engaged and wanting to come back to your dive centre.

Make it personal

In a study from the Journal of Applied Social Psychology, researchers found that waiters and waitresses could increase their tips by 23 percent by the simple act of returning to tables with a second set of mints. The researchers concluded that the mints created the feeling of a personalized experience for the customers who received them. So, it was the personalized service that made their day, not the small gift in itself. Do you have an effective Customer management program? Are you sending out personalised emails and thank you notes directed at the right customer? Using a system like EVE can assist you in this.

IMG_193

 

Customers enjoy business who know them

Numerous studies have shown that customers view their experience as more positive when they don’t feel rushed or ignored. Tell your staff to spend more time with their customers. Get to know them, share diving experiences. But its not just about hanging out. Make sure that your staff find out more about your customers and their key wants and needs. Use this for future retention ideas. Making every customer feel like they truly matter goes a long, long way. 68% of customers stop doing business with a company due to feeling like the company was indifferent towards them.

Get a Loyalty program.

The biggest pitfall in preventing customer loyalty programs from succeeding is getting people started. Everyone that does business with your dive centre should automatically be enrolled into your loyalty program. In the famous Car Wash study two groups of people were given loyalty cards to a car wash. The first group needed eight stamps to get a free car wash. The second group had 10 stamps but when given the card, two spaces were already stamped. Only 19 percent of customers in the eight-stamp group (the first group) made enough visits to complete their card. However, 34 percent of the 10-stamp group (the ones given a head start) came back enough times to finish their loyalty cards.
 Additional research have shown that people love being “VIP” or higher status members. Make sure to have different levels to your loyalty program.

Conclusion

“Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.” – Ross Perot

It is extremely important to conduct extensive research into your customer’s behaviors and demands to determine the best retention strategies for your business. But keeping that loyal customer will enhance your business, grow your turnover and reduce the overheads of seeking out new customers.

 

ReMember: Support Ocean Protection with your PADI Member Renewal

ReMember Ocean Protection with your PADI Member Renewal 2017The diving community, especially PADI® Professional Members play a critical role in leading ocean protection.

There are so many significant problems facing mankind, but as divers this is truly our cause. If scuba divers do not take an active role in preserving the aquatic realm, who will? – John Cronin, PADI Co-Founder

Your renewed commitment to ocean protection with your PADI Member Renewal continues to give the ocean a voice, help secure important policy advancements to keep shark and ray populations healthy and protect marine life from the onslaught of marine debris.

Project AWARE®, PADI’s environmental partner, is dedicated to providing PADI Pros like you with the tools and resources to take action, advancing the health of the ocean for future generations. Your donation supports hands-on citizen science, education and local marine conservation actions tailored for the dive community across the globe.

Go to the PADI Pros’ Site to update your credit or debit card details and add your donation* to support Project AWARE’s critical conservation work today!

* Gifts of €15/£15/20CHF or more received during PADI Member Renewals will receive a new limited edition Project AWARE silky shark mask strap pad as a special thank you for your renewed support.padi 

Project AWARE: #Divers4SharksNRays

Project AWARE® is committed to engaging the dive community in science-based, respectful and well-informed policy actions. Join us in delivering our message to CITES* Member Parties: Vote YES for sharks and rays.

#Divers4SharksNRays - Sierra Madre

How can you get involved in #Divers4SharksNRays?

  • Download our #Divers4SharksNRays sign
  • Take a photo underwater, on the boat, or in your dive shop with the sign and your dive buddy or group of divers
  • Share your photo on Facebook, Twitter or Instagram. Use our campaign hashtag #Divers4SharksNRays and the following social media post:

#Divers4SharksNRays in {insert location} urge @CITES countries to vote YES for sharks and rays #CoP17 @projectaware + photo

or

We’re supporting @projectaware’s #Divers4SharksNRays @CITES #CoP17 Campaign from {insert location} + photo

*Convention on International Trade in Endangered Species of Wild Fauna and Flora

Fundraise for Ocean Protection with a Finathon

preview-full-671DT_Finathon_Banners_LinkedinThis World Oceans Day, June 8, rise to the challenge of fundraising for ocean protection with a Finathon® – the ultimate way divers can support ocean protection – fins on and off.

Project AWARE®’s first global Finathon® launched in 2012 as a swimming challenge to raise funds and awareness to protect vulnerable shark and ray species. Since then, Finathon® events have spanned the globe with supporters not only putting their fins on to swim to end shark finning, but also taking part in many other exciting “fins off” challenges such as cycling across Europe, climbing Mount Kilimanjaro, or even shaving for sharks or donating their birthday.

Check out all the new and updated Finathon tools and resources! Download your Finathon Action Kit today and start your fundraising challenge – fins on or off – for ocean protection!

My PADI – MyOcean – My Hope

Adopt a Dive Site this Earth Day

Adopt a Dive SiteOn Earth Day, April 22, Project AWARE® announces its latest initiative supporting the fight against marine debris: Adopt a Dive Site™. Harnessing the unique underwater skill set of the scuba diving community, Adopt a Dive Site urges scuba diving leaders around the globe – including dive instructors, dive centres and resorts – to engage in ongoing, local protection and monitoring of our underwater playgrounds.

Adopt A Site MaterialsSeated within Project AWARE’s flagship citizen-science program, Dive Against Debris™, Adopt a Dive Site is tailored to the global nonprofit organization’s most dedicated dive leaders: participants commit to carry-out monthly Dive Against Debris surveys, reporting types and quantities of marine debris found underwater each month from the same location. To support its community, Project AWARE will provide Adopt a Dive Site participants with a full suite of new survey tools to help implement their actions, a yearly report on the state of participants’ local dive sites and recognition tools for dive centers, resorts and leaders to share their stewardship with local customers and community.

Take your Dive Against Debris™ to the next level with Project AWARE’s new Adopt a Dive Site global campaign.  Read the full press release and Sign Up Today!

Dive Against Debris™ Now Available in More than 10 Languages

Dive Against Debris

In an effort to make Dive Against Debris™ easier for divers of all different countries and nationalities, Project AWARE® has expanded its Dive Against Debris™ resources to more than 10 different languages. You can now remove, record and report marine debris no matter where you dive or what language you speak.

Dive Against Debris New Resources

Download the new Dive Against Debris™ resources in more than 10 languages

More than just a cleanup, Dive Against Debris™ is the world’s first and only underwater marine debris survey that utilizes data collected by divers to inform policy changes leading to a measurable reduction of trash entering our oceans.

Join divers around the globe in Dive Against Debris™, Project AWARE’s flagship citizen science program that aims to reduce the negative impacts of marine debris each time we dive.

As a PADI professional, you have the skills and knowledge to make a positive impact. Now Project AWARE wants to arm you – and all divers across the globe – with the right tools and resources to put your next Dive Against Debris™ into action.

Thank you for doing your part to protect our ocean planet – one dive at a time.

Celebrate 50 Years of PADI & Our Shared Passion for the Ocean

PADI Limited Edition cards 50-Year Anniversary Project AWARESince Project AWARE started in 1992 as a marine conservation nonprofit organisation, many PADI divers have shown their support for ocean protection when completing a PADI training course by making a small donation to receive the Project AWARE version of their PADI certification card.

In 2016, as PADI celebrates its 50th Anniversary and long-term commitment to teaching divers the importance of protecting fragile aquatic ecosystems, you can join in the celebrations by taking action with Project AWARE, PADI’s preferred environmental partner. We are prouder of what Project AWARE has achieved thanks to the support of its growing movement of divers protecting the ocean one dive at a time.

  • Celebrate 50 Years of PADI and show off your support for ocean protection, visit www.padi.com to request a replacement card and encourage your student divers to choose the Project AWARE Limited Edition PADI cards.
  • Show off your support on Twitter and Instagram: Share the Project AWARE version of your PADI card with the hashtags #MyPADI #MyOcean

2016 CardsAlso available in 2016 is a special Project AWARE limited edition PADI Freediver card only available if you complete a PADI Freediver™ Course and the Project AWARE Manta Ray PADI card. All card choices are subject to stock availability.

Whale and Manta photos courtesy of David Valencia

You Make It Possible

Thanks to your support, Project AWARE had a successful year in 2015 and is looking forward to 2016! Here’s what they’ve accomplished together with divers and dive leaders over the last year.

Check out the infographic below to see your support in 2015 in action!

Project AWARE Year in Review

Watch and share the Project AWARE’s Year in Review 2015 video on your website, e-newsletter and social media sites.

Happy Holidays and Best Wishes for the New Year from the Project AWARE team!