A selection of PADI ReActivate™ marketing tools are available to download from the PADI Pros’ Site, enabling your business to re-capture the attention of a huge potential market: inactive divers.
Toolbox Tip #1
Create a specific email campaign targeted at customers who have not dived with you in the last 12 months. Combine the message with info and offers for upcoming dive trips, events or courses – local or abroad – to create added desire and a sense of urgency to come back to scuba sooner rather than later.
Plus, by using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.
Click to download any of the following banners to use in your email campaign:
To access even more marketing tools, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list.
About PADI ReActivate:
A PADI® Worldwide survey of nearly 400,000 PADI divers showed that 97% of inactive divers intend to return to diving, however, reaching out to these divers has its challenges: they do not necessarily read dive industry publications or visit scuba websites. PADI is applying a number of marketing resources to reach out to this huge potential market in a proactive and significant way.
PADI ReActivate™ is a revolutionary program specifically designed to encourage and support inactive divers in returning to the water as well as allowing regular divers to practice and refresh their skills.
Combining prescriptive, online knowledge development and in-water training, PADI ReActivate presents a flexible, convenient and interactive way to brush up divers’ skills, meeting the needs of recreational divers and PADI Professionals alike. The program is available for iOS and Android tablets (Touch) and for PC/Macs (Online), and upon completion, divers receive a replacement certification card showing their ReActivate date.