PADI Europe, Middle East and Africa 2016 Business Academy Schedule

PADI Business Academy (PBA) continues to be the diving industry’s most innovative and powerful business development tool yet, and is only accessible to PADI Members.

If you’re ready to increase your business exposure, sales and bottom line profit you cannot afford to miss this highly interactive, two day programme. Presented by expert senior PADI management, you will leave the Academy with a business development Action Plan and a post Academy support plan.

But don’t take our word for it, take a look at this testimonial from a Business Academy Graduate.

Below is the 2016 PADI Europe, Middle East and Africa Business Academy Schedule*. If you would like to attend an Academy, please download the PADI Business Academy Brochure, complete the PBA Registration Form and email it to [email protected]

PADI Business Academy Schedule 2016

Date Country City Language
03-04 April Italy Padova Italian
29-30 April UAE Dubai English
11-12 May South Africa English
19-20 May Kuwait English
04-05 August Saudi Arabia Jeddah Arabic
15-16 October Germany Berlin German
27-28 November UK Southeast English

*Please note that PBAs shown in this Schedule may be subject to change or cancellation. If you plan to attend a 2016 Business Academy, please check this schedule regularly. Additional PBAs may be added during the year.

PADI Pro Member Benefit #3: Business Training

In order to operate a thriving business within the scuba industry, diving professionals need to be more than just experts in the water – they’ll need to have specialist business knowledge, too.

As a renewed PADI Professional you have access to a wide selection of tools and training opportunities to help equip you with the knowledge and skills you need to manage and grow your diving business efficiently and successfully.

These tools include courses such as the PADI Business Academy, print and online publications and live or pre-recorded webinars, and cover a variety of topics including:

  • Selling and conducting PADI courses and training
  • Marketing, eMarketing, advertising and social media tips
  • Boosting sales opportunities for courses, merchandise and equipment
  • Customer and stock inventory management with EVE
  • Developing and expanding your business into the wider market

To find out what support is available, contact a consultant in your local PADI Office or speak to your local PADI Regional Manager.

Remember: renew your 2016 PADI Professional Membership before 31st December 2015 and you’ll be able take advantage of our special renewal offers. Find out more here.

Ready to renew? Click here to renew your membership online, or contact Customer Services by email ([email protected]) or telephone (+44 (0)117 3007234)

PADI Facebook Adverts viewed over 8.2 million times in May

PADI Europe, Middle East and Africa’s marketing team coordinate Facebook Advertising campaigns across multiple languages and target demographics throughout the year, each one designed to support PADI Members by driving traffic – and potential customers – to PADI businesses.

During May alone, PADI EMEA’s Facebook promotions were viewed over 8.2 million times – that’s a whopping quarter-of-a-million views every single day! The adverts also generated over 30,000 direct clicks from visitors looking to find out more about learning to dive with their local PADI Dive Center or Resort.

If you want to learn more about using Facebook advertising (and other social media channels) to boost your business, sign up for a PADI Business Academy or talk to your Regional Manager for more information.

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Win With PADI…

PADI is committed to the growth and prosperity of the scuba diving industry. Whether it’s through preserving the ocean we explore or creating innovative ways to teach the sport, PADI’s main focus is its members. PADI develops, maintains and supplies our industry with the most advanced dive training materials found worldwide.

Specifically, the PADI Retail and Resort Association provides its members with techniques and solutions to staying competitive and successful in today’s marketplace. As a member of the PADI Retail and Resort Association you benefit from more than just the prestige of the PADI brand. You also get a comprehensive suite of benefits guaranteed to drive more divers through your doors.

Find out more in the PADI Retailer and Resort Association Benefits Guide – click here to download.

Together We’re #1 In Diving!

PADI: Not just a diving certification…

In earning their scuba certifications with you, PADI divers have only just scratched the surface of the diving lifestyle. PADI enables millions of divers who share a common passion to come together – it’s all part of the PADI way of life.

PADI connects divers with each other in the world’s largest and most engaged communities – whether it’s the PADI Facebook page with more than a million fans or through ScubaEarth, Twitter, Google+, PADI Diving Society or the Project AWARE Foundation.

PADI University Program Channel Islands Shoot March 24-29, 2007

Make sure your business is present and active in these same communities, where new divers are buzzing about the underwater realm every day. By sharing your latest news, and updates to top up customers’ newly discovered interests, they’ll keep coming back to you for trips, equipment sales/rental/servicing and continuing education courses that enable them to further explore and log more diving adventures with you.

Want to know more about how social media and online marketing can help you capture existing and new business? Book onto a 2015 PADI Business Academy today!

PADI EMEA 2015 Business Academy Schedule

pba

PADI Business Academy (PBA) is the powerful, and hugely successful, business development tool only accessible to PADI members.  If you’re looking to increase your business exposure, sales and bottom line profit you can’t afford not to become one of the thousands of successful international PADI Business Academy graduates.

But don’t take our word for it, take a look at this testimonial from a 2014 Business Academy Graduate.

Below is the 2015 PADI Europe, Middle East and Africa Business Academy Schedule*.
If you would like to attend an Academy, please email [email protected]

Date Country City Language
15 – 16 March Netherlands Huizen Dutch/English
18 – 19 March Greece Athens English
12 – 13 April Sweden Malmö Swedish
10 – 11 May UK South English
27 – 28 May Jordan Aqaba English
7 – 8 June UAE Dubai English
20 – 21 July Mauritius
18 -19 August Saudi Arabia Jeddah Arabic
10- 11 September South Africa J’burg English
20 – 21 September Switzerland Winterthur German
17 – 18 October Cyprus Limassol English
25 – 26 October France Paris French
14 – 15 November Malta Qawra English
21 – 22 November Canary Islands Tenerife English/Spanish
29 – 30 November UK North English
13 – 14th December Germany Frankfurt German

*Please note that this Schedule is subject to change.  If you plan to attend a 2015 Business Academy, please check this schedule regularly.

PADI Business Academy – A Testimonial by Alexandra Dimitriou

PADI Business Academy Photo Limassol

I recently went to the PADI Business Academy (PBA) in Cyprus and I simply had to share this positive experience with all of you. As a relatively new dive center owner I have had a steep learning curve making the transition from instructor to owner. Today’s marketplace is hugely different to that which I learned in my Business A-level in the UK – oh so many moons ago – the PBA was such an eye opener to ways to move Scuba Monkey onwards and upwards.

The PBA opened my eyes in three major ways:

#1: Marketing isn’t a bad thing, you just have to know your audience and be able to take a personal approach. By knowing who your audience is you can better serve them, and this is a service like all others. You can make it an enjoyable one – both for yourself and for your prospective guests. The PBA taught us how to get the knowledge of things like website keywords, using online tools that have been at my fingertips since the beginning, but until the academy, only my web designer had ventured into this realm on my business’ behalf. Sure – my web designer explained things like google analytics to me, but Mark Spiers (PADI’s VP) gave talks and ran workshops which allowed a true practical application that led to greater understanding. Brilliant. I feel more in control, I feel calmer about the future and much much less confused.

#2: The PADI Pro website. I have used this site for close to 10 years and I honestly thought I understood all the tools available to me.  Clearly not. The PBA went through every tab in the minutest detail and it was a shock to discover all the features that have been available to me all this time and had not been utilizing to full potential. Simple things like how enter your address into the store locator properly and allow your dive center to become searchable using navigation systems and smart phones.  Cyprus, as the last split capital in the world, is notorious for being hard to navigate using standard GPS…..the PBA showed me such a simple fix to a problem that I have endured since I opened my doors in 2012

#3: Social Media. I was the youngest participant in this PBA, and I have been brought up in a technology rich environment (my father always shows off that he owned the first computer on the island in the early 1980’s). I honestly thought that this element of the PBA would be something that I could learn little from…after all, I already blog, link everything to the website, twitter and Facebook….what more could there be? A lot as it turns out. Marc went through every element of each platform that I already was active on…..and taught me little quirks and tweaks that could even further my marketing success. Things like scheduled posting on Facebook and how to highlight an important post are all features that have been at my fingertips, but have failed to use. The PBA not only taught me the value of these features, but also how to use them immediately. Great. I was definitely taken down a peg or two, and I thoroughly enjoyed it!

I have joined most other social media sites, such as Instagram and flicker and Pinterest…..I have been a member for quite some time…however the PBA again made me feel like a speck of dust in the internet wasteland by informing me about the demographics of users of these sites. It worried me to hear that Facebook was soon becoming outdated, that the Y2 and Z generations already considered this platform for the older generations. Scary isn’t it? The academy taught me that staying current to new trends will be an essential mode for dive center survival. This information did not make me loose heart however – again Knowledge is power and power means control. Workshops allowed us to use free tools like Animoto and Mail Chimp to better serve our guests and encourage them to be more interactive over all social platforms.

Bring it on…. The PADI Business Academy slogan of “Harness the Power” is true to its word…..I feel positive and energized for the 2015 season. I would recommend it to anyone – regardless of the size and history of their dive center.


DSC_0021This article was written and submitted by Alexandra Dimitriou, who attended the Limassol  PADI Business Academy in 2014.

Alexandra Dimitriou is a dive center owner in Agia Napa, Cyprus. She became a diver in 1992 and received her bachelor’s degree in Oceanography at Plymouth University in 2003. Her love of the ocean has always been her driving force, and this has led to the natural progression of becoming a diving instructor in 2005. She is currently a PADI staff instructor and owner at Scuba Monkey Ltd.

PADI Business Academy 2014 goes from strength to strength 

25 PADI Dive Centres attended the Dubai PADI Business Academy earlier this season and we continue to receive positive feedback and testimonials.

Don’t miss out on this essential two day business development programme.  If you don’t do anything else in 2014, attend one of these programmes, implement the strategies we teach you and see your PADI Dive Centre business grow.

PADI Business Academy

 

PADI Business Academy – Harness the Power

PADI Business Academy (PBA) is the powerful, and hugely successful, business development tool only accessible to PADI members. If you’re looking to increase your business exposure, sales and bottom line profit you can’t afford not to become one of the thousands of successful international PADI Business Academy graduates.

Take a sneak peak at one of our 2014 Business Academies!  Watch the video below:

And now see what the PADI Business Academy can do for you:

View the brochure

Join us for one of the two-day programmes scheduled during 2014.  We know it will inspire, equip and motivate you, helping you prepare your business for unprecedented growth in 2014.

To register for a programme, complete the PBA Registration Form and return it to the Marketing department.  Additional registrants from the same Dive Centre will benefit from a 50% discount and each primary Dive Centre attendee will benefit from a £/€100 credit toward your 2015 Dive Centre renewal.

We look forward to seeing you at one of our PADI Business Academy programmes!

Your PADI Europe, Middle East and Africa Team