The About Us page is the #2 most-visited page for most new customers. Unfortunately, many businesses haven’t updated their About Us page in years. Today we’ll take a quick look at what makes a good About Us page and why it’s an important to attract new customers.
The About Us page is like a dating profile for your business. The customer will read about you online and decide if they want to start a business relationship. 58% of Americans research a business online before making a purchase. Just like online dating: people want to check you out before meeting in person.
When you’re ready to take a whack at revising your About Us page, use the questions and ideas below to inspire your writing. For those of you with a Facebook page – consider updating the “Info” section of your FB page as well.
- Why did you start your dive business?
- Why do you love what you do?
- How do you do this better than anyone else?
- How are you different than the other stores in town
(ex. we follow green business practices).
- Where are you located?
- Why should divers buy equipment from you?
- How and when can you be contacted?
- Link to customer testimonials and notable clients
- Link to your Facebook page
- Link to your staff page
Don’t Hurt My Eyeballs
Several short paragraphs are better than one long paragraph. After 4-5 lines of text, people stop reading and start scanning. Break up large blocks of information using bullet points when possible, and edit paragraphs to no more than four lines of text.
Brag a Little
Create a bullet-ed list to of community or industry awards you’ve received and any notable clients (such as the local fire department) – click here for an example. Also include quotes from happy customers, or a link to your testimonials page if you have one – example.
- Include a picture of your building to help people find you.
- Include a group photo of smiling divers or staff
(research shows – photos of people are more appealing than photos of things)
- Bonus Points: add a video
Randomness = Good
As a non-diver, I need to know that you’re professional and won’t drown me, but scuba is also supposed to be fun.
Put something on your page so I know you’re going to show me a good time. This could be a fun photo or just in the way you words things – click here for an example.
For additional ideas, read INC Magazine’s article: How to Design a Great About Us page.
ScubaEarth™ – the new PADI online resource and social community for divers (and all water sport enthusiasts) is now available for all PADI Professionals!
ScubaEarth hosts everything from current weather and dive conditions to photos and videos. This is a great tool to stay connected with all of your students, divers and other PADI Pros. Now is the best time to register and set up your profile.
Log In Now!
- Go to the PADI Pros’ Site and use your individual member username and password to log in.
- From the PADI Pros’ Site home page, click on the SE icon to access ScubaEarth.
Update Your Profile Picture
After you log in to ScubaEarth the first thing to update is your profile picture. Change this by going to “Settings” and then selecting a photo to upload from your computer.
Add Personal Information
Right under your profile picture, you’ll see a list of tabs to access the main profile features. The first one is an information tab that directs you to your personal details.
Edit this area by selecting “Profile” under “Settings.” Spend a few minutes describing what’s unique about you as a PADI Professional along with some of your specialties and interests.
Explore More Features
A wide variety of features are available for PADI Members to begin using immediately, including:
- Your “Wall” – shows people your ScubaEarth activity and allows people to leave short messages for you.
- “My Certifications” – displays a list of PADI courses you have completed.
- “My Logbook” – shows a digital version of your logbook. As you create dive sites and share logged dives you can keep a history of all your log details here. Others can browse your logbook to see your experiences.
- Add Photos – associate photos and videos with dives by uploading them on the photo/video tab and tagging them to match the relevant dives. These showcase your dive experiences. Photos and videos are highly viewed content, so post often to make your profile exciting and engaging.
- “Gear Locker” – displays the gear you dive with for others to see.
As this is a BETA site, if you require any support you can use the relevant ‘support link’ in the ScubaEarth footer.
If you have any problems logging in please email [email protected] with your member details.
ScubaEarth is poised to become the ultimate online dive resource. So, set up your profile, log dives, share content, and use ScubaEarth to stay connected!
A series of short videos, designed to remove the sometimes daunting “IT” aspects of EVE installation are now available at the PADI Pro YouTube channel.
Each video is takes just a few minutes and addresses a specific aspect of registering, downloading, installing and using EVE. Here is the full series now available in the recommended viewing order:
Watch the video, follow up by putting those steps into action throughout your store and return to view the next video.
For more questions about your EVE implementation, contact your Regional Manager.