Telegraph Outdoor Adventure and Travel Show (TOATS) takes place at ExCeL, London (UK) over four days in February and is aimed at outdoor adventure seeking, enthusiasts with a love of all things exciting. Activities such as travel, photography, climbing, and watersports are represented at the show.
2014 saw PADI Europe, Middle East and Africa venture into TOATS for the first time and, WOW, what a show it turned out to be! PADI partnered Canon Cameras UK to market scuba diving, land cameras and underwater photography. And with a hall full of adrenalin junkies for four days it wasn’t a surprise to see them flock to the PADI/Canon stand looking for another seat of the pants adventure.
PADI’s goal at TOATS 2014 was new diver acquisition for our PADI members. With a Grand Prize Draw, worth a phenomenal £3,000, over 700 potential PADI divers of all ages queued up to enter the draw. The lucky winner was announced on day four of the show and PADI has since marketed to the new leads captured as a result of exhibiting at TOATS. We are delighted with the positive feedback we received from having a presence at TOATS 2014 and are excited with the opportunities this opens up to us for 2015.